The Intent of Push Polls Is To

question 74

Multiple Choice

The intent of push polls is to:

• A) back the winning candidate.
• B) identify voters with fake voter's registration.
• C) estimate the voter turnout after weighting the responses to the poll.
• D) drive voters away from one candidate and toward another.
• E) provide adequate information to the voters about the upcoming elections.

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Definitions:

High-involvement

A term referring to situations or purchase decisions where the consumer spends a lot of time and effort considering and making the decision due to the significance of the outcome.

Routine Decision Making

The process of being in the habit of buying a particular product so attitudes and beliefs toward the product are already formed and are usually positive.

Unconscious Need

A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.

Buyer

An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.