Which of the Following Is a Disadvantage of Negative Advertisements

question 42

Multiple Choice

Which of the following is a disadvantage of negative advertisements?

• A) The more negative the television advertisements, the less likely they are to get free media coverage.
• B) Candidates and their campaign managers avoid negative advertisements because they do not help the candidates.
• C) Extreme ads may create sympathy for the candidate being attacked rather than support for the attacker, particularly when the charges against the candidate being attacked are not credible.
• D) They are less likely than positive ads to grab the viewers' attention and make an impression.
• E) They are less likely to focus on substantive political issues, and thus they do a poorer job of informing the voters about important campaign issues than positive ads do.

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Nonexistent

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