Tarek,a Former Middle Manager from Alexander Manufacturing,owns and Operates a Subway

question 147

Multiple Choice

Tarek,a former middle manager from Alexander Manufacturing,owns and operates a Subway franchise.Tarek is demonstrating _____.

• A)social responsibility
• B)socialism
• C)entrepreneurship
• D)pure competition

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Definitions:

Hierarchy of Effects

A model describing the stages a consumer goes through, from unawareness to the final action of purchasing, as the result of marketing activities.

Brand Name

The unique identifier, often a word or series of words, that a company uses to distinguish its products or services from those of competitors.

Important Attributes

Critical characteristics or features that determine or significantly impact the value, functionality, or appeal of a product or concept.

First Purchase

The initial acquisition of a good or service by a customer.