Which of the Following Is Not a Factor in Determining

question 108

Multiple Choice

Which of the following is not a factor in determining an individual's ethical development?

• A) experiences
• B) religion
• C) culture
• D) social audit

Understand the importance of beginning the planning process with a comprehensive situation analysis.

Recognize the potential issues with overly narrow mission statements and their impact on strategy and opportunity identification.

Comprehend the purpose and importance of the executive summary in a marketing plan and its value to readers.

Describe the role of evaluation and control in the marketing planning process and how it guides firms like Motorola in making strategic adjustments.

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Definitions:

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Abraham Maslow

A psychologist best known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes human needs in the shape of a pyramid, with the most fundamental needs at the bottom.

Psychodynamic Theory

A psychological theory that emphasizes unconscious psychological processes (for example, wishes and fears of which we're not fully aware), and contends that childhood experiences are crucial in shaping adult personality.

Cognitive Theory

A theory of psychology that emphasizes the importance of mental processes in how people process information, perceive, remember, and learn.