During the Olympics, Several Nike Ads Were Aired That Demonstrated

question 139

Multiple Choice

During the Olympics, several Nike ads were aired that demonstrated the company's sponsorship of various events. Nike was using ___ to align their marketing efforts with charitable giving.

• A) business ethics
• B) cause-related marketing
• C) social responsibility
• D) ethical awareness

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Definitions:

Credit Sales

Credit Sales are transactions where the goods or services are provided to the customer with the agreement that payment will be made at a future date.

Effect on Profit

The impact that specific actions or events have on the net income of a company.

Trade Receivables

Amounts owed to a business by its customers following the sale of goods or services on credit.