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In Wilson and Nesbitt's Experiment, Shoppers Were Asked to Examine

question 374

Multiple Choice

In Wilson and Nesbitt's experiment, shoppers were asked to examine four pairs of silk stockings hanging on a rack, choose the highest quality pair, and explain their choice. Although the serial position of the stockings on the rack strongly influenced the shopper's choices, no shopper gave serial position as a subjective reason for his or her choice. Thus, the results of this experiment indicated that much of our thinking, like the shoppers, actually takes place in the part of the mind of which we are subjectively unaware and therefore not open to our introspection. This part of the mind is referred to as the

Identify and distinguish between different forms of advertising media.

Recognize the role of promotion within the marketing mix.

Analyze the use of qualitative research tools in marketing.

Understand the strategies behind selecting specific advertising mediums based on product lifecycle stages.

Definitions:

Self-actualization

A concept in psychology representing the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Maslow

Abraham Maslow was an American psychologist who created the hierarchy of needs, a theory in psychology proposing that human actions are motivated by the fulfilment of needs ranging from the most basic physiological to self-actualization.

Belongingness

Belongingness is the human emotional need to be an accepted member of a group, whether it is family, friends, co-workers, or a larger organization.

Maslow

American psychologist who developed the hierarchy of needs, a theory in psychology that prioritizes fundamental human wants and desires crucial for individual growth.