Regarding the Use of Examples, Anecdotes, Single Cases, and Testimonials

question 524

Multiple Choice

Regarding the use of examples, anecdotes, single cases, and testimonials in advertising, which of the following statements is TRUE?

• A)They should be viewed as valid indicators of the authenticity of the product or service.
• B)They all create a courtesy bias within the customer.
• C)They are all potentially deceptive because individual cases tell us little about what is true in general.
• D)They are all invalid due to the placebo effect.

---

Definitions:

Online Environment

A digital setting or platform where activities such as browsing, gaming, working, and socializing occur over the internet.

Award of Damages

A monetary compensation granted to a party in a lawsuit for losses or injuries suffered because of another's party's actions or negligence.

Payment of Money

The transfer of currency or equivalent from one party to another in exchange for goods, services, or to fulfill a legal obligation.

Property

Legally protected rights and interests in anything with an ascertainable value that is subject to ownership.