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Frame of reference is
Channel Intermediaries
Entities that facilitate the distribution process by moving products from producers to consumers, including wholesalers, retailers, agents, and brokers.
Intensive Distribution
Intensive Distribution is a marketing strategy where a company aims to make its products available in as many outlets as possible, maximizing visibility and accessibility to consumers.
Sales Volume
The total quantity of products or services sold by a company in a specified period, used as an indicator of business performance.
Profit Margin
a financial metric used to assess a company's profitability by dividing net income by net sales.
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