In Describing How a Person Arrives at a Decision, a Psychology

question 675

Multiple Choice

In describing how a person arrives at a decision, a psychology professor explains to his class that "the mind is very much like a computer and that decision-making involves input, processing, storage, and output." This professor is emphasizing which view of behavior?

• A)cognitive
• B)behaviorist
• C)humanistic
• D)psychodynamic

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Definitions:

Specialty

Signifies a particular area of expertise or a focus on a specific type of product or service that a business offers, distinguishing it from competitors.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another, often due to positive experiences and perceived value.

Shopping Product

Goods that consumers purchase and select after comparing quality, price, and style from several sellers, spending considerable effort in making decisions.

Specific Brands

Brands that are identified and differentiated by unique characteristics, appealing to particular segments of consumers.