Teachers in One Study Were Told to Watch Normal Elementary

question 628

Multiple Choice

Teachers in one study were told to watch normal elementary school children who had been randomly labeled for the study as "learning disabled," "intellectually disabled," "emotionally disturbed," or "normal." Sadly, the teachers gave the children very different ratings, depending on the labels used. This illustrates the serious consequences of

• A)conducting a scientific survey.
• B)conducting a case study.
• C)observer bias.
• D)the observer effect.

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Definitions:

Marketing Research

Collecting and evaluating information to support marketing decision making.

Market Segmentation

Process of dividing a total market into several relatively homogeneous groups.

Consumer Behavior

Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.