While Italian Researchers Were Recording the Activity of a Single

question 154

Multiple Choice

While Italian researchers were recording the activity of a single neuron in the motor cortex of a monkey, they noticed that this neuron responded the same way whether the monkey was actually performing the motor task or just observing a researcher performing the task. This observation led to the discovery of the

• A)amygdala.
• B)effector cell.
• C)mirror neuron.
• D)neurilemma.

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Definitions:

Convenience

The state of being able to proceed with something with little effort or difficulty, often related to products, services, or processes that save time and reduce effort for consumers.

Product Mix

The complete range of products that a company offers for sale to its customers.

Product Line

A group of related products under a single brand sold by the same company, catering to a particular segment of the market.

Distribution Strategy

Deals with the marketing activities and institutions involved in getting the right good or service to the company’s customers.