When Advertisers Repeat the Name of Their Product Numerous Times

question 463

Multiple Choice

When advertisers repeat the name of their product numerous times in the commercial, this repetition will

• A)gain the viewer's attention.
• B)cause sensory adaptation so the viewer will not remember the product name.
• C)elicit a subliminal sensory gating so the viewer will remember the product name.
• D)do none of these.

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Definitions:

Finger-Like Projections

Extensions of tissues or cells resembling fingers, often used to increase surface area for absorption or sensing, like villi in the intestine.

Magnification

The ratio of the size of an image as seen with a microscope to its actual size.

Resolving Power

The ability of a microscope to show fine detail, defined as the minimum distance between two points at which they are seen as separate images; also called resolution.

Resolution

The degree of detail visible in an image or the process of resolving a complex issue or situation.