In Order to Increase His Perceptual Accuracy, Rajesh Tries to Look

question 38

Multiple Choice

In order to increase his perceptual accuracy, Rajesh tries to look at friends and family members as if they were persons he has just met for the first time. He is trying to

• A)interrupt habituation.
• B)create perceptual sets.
• C)classify people into the ten personality types.
• D)better understand his motives and emotions.

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Definitions:

Advertisement Wear-out

A phenomenon where an advertisement loses its effect on the audience due to excessive exposure.

Halo Effect

A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.

Central Route

denotes a pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to cognitive processing that can influence attitudes strongly and durably.

Advertisement Wear-out

The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.