You Are Reading the Chapter on Sensation and Perception

question 536

Multiple Choice

You are reading the chapter on sensation and perception. You look away from this book, casting your gaze somewhere else in the room. Seemingly in an instant, your eyes come to rest upon some other aspect of your room, such as a lamp or your bed. Introspecting on this experience does not explain how your eyes did the sensing, how the messages streamed back to your brain, or how your brain constructed your percept. This illustrates that the two-step process of sensation and perception is a(n) __________ process.

• A)learned
• B)unconscious
• C)conscious
• D)conditioned

---

Definitions:

Selling Point

A feature or benefit of a product that makes it attractive to potential buyers.

Presentation

The act of showing and explaining the content of a topic to an audience or listener, often used in the context of sales, education, or corporate meetings.

Fishing Trawler

A commercial fishing vessel designed to operate fishing trawls, nets that are towed along the sea floor to catch fish.

Feature

A specific characteristic or function of a product that can be used to meet a customer's needs or solve their problems.