Failure to Perceive a Stimulus That Is in Plain View

question 715

Multiple Choice

Failure to perceive a stimulus that is in plain view but not the focus of attention is known as

• A)inattentional blindness.
• B)habituation.
• C)adaptation level.
• D)subliminal stimuli.

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Definitions:

Net Present Value

A calculation used to assess the profitability of an investment, considering the present value of its cash flows and initial cost.

Discount Rate

In discounted cash flow analysis, the discount rate is the interest rate utilized to ascertain the present value of future cash flows.

Net Present Value

A method used in capital budgeting to assess the profitability of an investment or project, by calculating the difference between the present value of cash inflows and outflows over a period of time.

Salvage Value

The predicted price that an asset will fetch when it is sold at the conclusion of its usable life.