When Advertisers Repeat the Name of Their Product Numerous Times

question 463

Multiple Choice

When advertisers repeat the name of their product numerous times in the commercial, this repetition will

• A)gain the viewer's attention.
• B)cause sensory adaptation so the viewer will not remember the product name.
• C)elicit a subliminal sensory gating so the viewer will remember the product name.
• D)do none of these.

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Definitions:

Active Person-Environmental Transaction

The dynamic interaction between an individual and their environment, where both influence and are influenced by each other.

Reactive Person-Environment Transaction

The process by which people with different personalities may react differently to the same situation.

Compatible Environments

Settings or situations that are in harmony with the preferences, needs, or conditions of an individual or group.

Childhood Personality

Concerns the study of characteristic patterns of thoughts, feelings, and behaviors that distinguish one child from another and that persist into adulthood.