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While you are driving, you make an illegal lane change and see a flashing light behind you. You immediately think, "Ticket time" and prepare to pull over. But as the car behind you draws nearer, you see that it is just a car with a vivid turn signal. Your behavior regarding the flashing light illustrates
Horizontal Conflict
Horizontal conflict occurs between entities at the same level in a distribution channel, such as two retailers or two wholesalers, often arising from competition for the same customer base or market share.
Goodyear Tire
An American multinational tire manufacturing company known for producing a wide range of tires for vehicles, commercial trucks, and airplanes.
Independent Dealers
Businesses or individuals that sell products or services without being directly affiliated with a single manufacturer or supplier.
Channel Captain
Channel Captain refers to a dominant firm that controls the behavior of other firms in a distribution channel, often determining terms and conditions of sale.
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