In One Study, Participants Said That a $90 Wine Tasted

question 553

Multiple Choice

In one study, participants said that a $90 wine tasted better than a $10 wine, although the participants had really tasted the same wine. The participants' functional MRI images showed that the pleasure areas of their brains were

• A)more active when they were told they were tasting the "$10 wine."
• B)more active when they were told they were tasting the "$90 wine."
• C)equally active when both the "$90" and the "$10" wines were tasted.
• D)not active when either bottle of wine was tasted.

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Definitions:

Efficiency

Efficiency refers to the ability to accomplish a task or produce a desired outcome with the minimum amount of waste, expense, or unnecessary effort.

Goals and Tasks

Objectives that an organization or individual plans to achieve, along with the specific actions required to attain them.

Resources Available

The assets, materials, and other supplies that are readily accessible and can be used to achieve goals or complete tasks.

High Profit

A significant amount of earnings exceeding the costs and expenses of operating a business or investment.