According to Research on Advertising, Which of the Following Statements

question 680

Multiple Choice

According to research on advertising, which of the following statements is FALSE?

• A)Storing enough positive memories from commercials can eventually create "memories" that never happened.
• B)The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
• C)"Memory jamming" occurs because of elaborative processing.
• D)The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

---

Definitions:

Negative Reinforcement

A behavioral principle where the removal of a negative condition strengthens or increases the likelihood of a response.

Punishment

A process by which a consequence immediately follows a behavior, aiming to decrease the likelihood of that behavior occurring again.

Observational Learning

A learning process where individuals acquire new behaviors, skills, or attitudes by watching others, especially models or mentors.

Positive Reinforcement

A process in behavior analysis that involves the addition of a stimulus following a behavior that increases the likelihood of that behavior being repeated.