Examlex
Complete the following using the terms listed.
-A(n) _____ recognizes a societal problem and uses business principles to develop innovative solutions.
Credibility
The quality or power of inspiring belief; the degree to which a source or message is considered trustworthy and reliable.
Advertising Wear Out
The decline in audience response as a result of repeated exposure to the same advertisement over time.
Simple Repetition
The process of repeating something multiple times in order to learn or memorize it, often used as a basic study or advertising technique.
Repetition With Variation
Repeating the same information, but in a varied format.
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