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Complete the Following Using the Terms Listed

question 82

Multiple Choice

Complete the following using the terms listed.
-A(n) _____ recognizes a societal problem and uses business principles to develop innovative solutions.


Definitions:

Credibility

The quality or power of inspiring belief; the degree to which a source or message is considered trustworthy and reliable.

Advertising Wear Out

The decline in audience response as a result of repeated exposure to the same advertisement over time.

Simple Repetition

The process of repeating something multiple times in order to learn or memorize it, often used as a basic study or advertising technique.

Repetition With Variation

Repeating the same information, but in a varied format.

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