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In the past,most entrepreneurs started their ventures without creating formal business plans.
Consumer Surplus
The variance between a consumer's maximum price readiness for a product or service and the real payment made.
Marginal Buyer
The consumer whose desire or need for a product is the least among all buyers, often determining the highest price they're willing to pay in a market.
Demand Curve
A chart that illustrates the connection between a good's price and the amount that consumers want to purchase.
Consumer Surplus
The cleavage between the cumulative amount that consumers are willing to disburse for a good or service and their actual expenditure.
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