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When Richard visualizes his girlfriend's face, the area in his brain that initially becomes most active is the
Generation X
A demographic cohort following the baby boomers, typically those born from the mid-1960s to early 1980s, known for its unique cultural and economic influences.
Business Travel
Travel undertaken for work or business purposes, as opposed to leisure travel, which includes attending meetings, conferences, and business events.
Generational Cohort
A group of people born during the same period and who share similar cultural experiences, values, and characteristics, influencing their consumer behavior.
Generation Y
Also known as Millennials, the demographic cohort following Generation X, typically defined as individuals born from the early 1980s to the mid-1990s or early 2000s.
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