Tony Is Using the Strong-Weak Dimension of the Semantic Differential

question 187

Multiple Choice

Tony is using the strong-weak dimension of the semantic differential to rate various advertising words. This dimension is closely related to these words' __________ meaning.

• A)disjunctive
• B)conjunctive
• C)connotative
• D)denotative

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Definitions:

Radio Sermons

This term describes the broadcasting of religious messages, teachings, or services over the radio, reaching a wider audience beyond traditional churchgoers.

Charles Coughlin

A controversial Roman Catholic priest who became a popular radio broadcaster in the 1930s and 1940s, known for his political and economic opinions.

New Deal

A series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States during the 1930s to restore prosperity during the Great Depression.

Popular Front

A broad coalition of different political groups, often including communists and socialists, united for a common goal, especially seen in France and Spain in the 1930s against fascism.