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Mae was asked to solve the following problem: Pretend that you are a bus driver. You begin the day with an empty bus. At your first stop, you take on 10 passengers. At your second stop, 4 people get off the bus, and 12 people get on. At your third stop, 8 people get off the bus, and 2 people get on. At your fourth stop, nobody gets off the bus, and 1 person gets on. How old is the bus driver? According to Davidson, if Mae just adds the numbers without focusing on the relevant part of this problem, he or she is showing a lack of
Switching Costs
Expenses or barriers that consumers or companies face when changing products, services, suppliers, or brands.
Social Lock-in
A situation where users become dependent on a social network or platform, making it difficult to leave due to the high cost of losing connections and content.
Fandom
A community of fans forming a subculture around a shared interest in a particular subject, such as a TV show, book, or sports team.
Earned Reach
The exposure a brand or content receives organically, through word-of-mouth, shares, or mentions by users, as opposed to paid advertising.
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