Although There Is a High Rate of Failure for Starting

question 428

Multiple Choice

Although there is a high rate of failure for starting new businesses, people still readily open new businesses every year. These decisions probably would not occur if people did not

• A)ignore the base rate.
• B)use the representative heuristic.
• C)frame this event very broadly.
• D)use a random search strategy for making decisions.

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Definitions:

Cognitive Processes

Mental activities involved in acquiring knowledge and understanding through thought, experience, and the senses.

Parkinson's Disease

A neurodegenerative disorder characterized by motor symptoms such as tremors, stiffness, and bradykinesia, as well as non-motor symptoms.

Alzheimer's Disease

A progressive neurodegenerative disease characterized by memory loss, language deterioration, and impaired ability to mentally process information.

Brain Cells

The cells in the brain, including neurons and glial cells, that process and transmit information through electrical and chemical signals.