In One Study, a Group of Consumers Were Given an Option

question 120

Multiple Choice

In one study, a group of consumers were given an option to purchase jam with half of them choosing from six different flavors and the other half choosing from 24 flavors. The researchers found that the consumers with more choice expressed

• A)more interest and were more likely to purchase a jam.
• B)more interest, but were less likely to purchase any jam.
• C)less interest, but were more likely to purchase a jam.
• D)less interest and were less likely to purchase any jam.

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Definitions:

Role Performance

The action of carrying out the functions or duties expected of an individual within a particular role or social position.

Fertility Treatments

Medical interventions designed to increase the chance of conception, including medication, artificial insemination, and in vitro fertilization (IVF).

In-Vitro Fertilization

A medical procedure whereby an egg is fertilized by sperm in a laboratory dish, with the resulting embryo transferred to the uterus.

Self-Concept

An individual's perception of themselves, encompassing beliefs, feelings, and thoughts about one's abilities, appearance, and personality.