When Members of the Kpelle Tribe in Liberia Were Asked

question 87

Multiple Choice

When members of the Kpelle tribe in Liberia were asked to sort objects "like a fool would do it," they grouped them together

• A)haphazardly.
• B)by category, such as containers, clothing, and eating utensils.
• C)by functional association, such as food being placed with the utensil used to eat it.
• D)like their own culture sorts objects.

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Definitions:

Marketing Activities

The wide range of actions companies undertake to promote and sell their products or services to consumers.

Tactical Marketing Decisions

Short-term actions and strategies designed to achieve immediate marketing goals.

Place/Distribution Strategy

A component of the marketing mix that determines the channels through which a product reaches the end consumer, including decisions about retailers, online presence, and logistics.

Mass Merchandisers

Large retail stores that sell a wide variety of goods at low prices, often in bulk quantities.