Examlex
Regarding sexual scripts, which of the following statements is FALSE?
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the product and a good experience with the brand.
Conjunctive Rule
A decision rule used in consumer behavior that entails choosing items that meet all of a predetermined set of criteria.
Weighted Additive Rule
This rule is a decision-making strategy where alternatives are evaluated by multiplying each attribute's importance weight by its quantitative value, then summing these products to determine the best option.
Compensatory Rule
A decision rule used in consumer choice where the negative aspects of a product can be compensated by its positive aspects.
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