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Rogers calls the image of the person you would like to be the
Referent Power
A form of influence based on the leader's appeal or charisma, leading others to identify with them.
Expert Power
A form of influence derived from possessing specialized knowledge or skills in a particular area.
Coercive Power
Refers to the ability of a person to influence others' actions through threats or punishment.
Legitimate Power
A form of authority where power is given based on a person's position or role within a hierarchical structure.
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