Mark Is Very Hungry

question 202

Multiple Choice

Mark is very hungry. After class, he leaves the building and sees the signs of various fast food restaurants on the highway near the college. After seeing the signs, he gets in his car to go to a restaurant to satisfy his hunger. According to Dollard and Miller, going to the restaurant would be considered a(n)

• A)cue.
• B)archetype.
• C)reward.
• D)response.

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Definitions:

Advertising

The action of calling public attention to products, services, needs, etc., through paid announcements by an identified sponsor.

Pioneering

The act of being among the first to explore, develop, or adopt new techniques, areas of knowledge, or technology.

Informational

Pertaining to data, facts, or details that provide knowledge or insight.

Features and Benefits

Specific characteristics of a product or service (features) and how they provide value to the customer (benefits).