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Lynn married Philip after a short whirlwind romance. She had found Philip to be charming and a smooth-talker. Several months into the marriage, she began to realize that Philip had taken all the money from her savings accounts, had pawned some of her jewelry, and had run up huge bills on her credit cards. Philip had also been lying all along about working at the business where Lynn had been dropping him off each morning. Worse yet, when Philip was confronted, he just laughed at Lynn. Philip would be diagnosed with which personality disorder?
Market Coverage
The degree to which customers in a specific market are aware of and purchase a product or service.
Intensive Distribution
A distribution strategy that places products in as many outlets as possible to maximize exposure and sales.
Exclusive Distribution
A market strategy where a manufacturer restricts the distribution of a product to a single distributor or a few selected distributors.
Driving Time
The amount of time spent driving from one location to another, often considered in planning routes or estimating travel time.
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