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When electric shock is used to make the sight and smell of alcohol a conditioned stimuli for an aversion response, the electric shock serves as the
Product Features
Attributes or characteristics of a product that are intended to offer benefits and solve consumers' problems.
Brand Marks
Visual symbols or logos that identify a brand, making it recognizable to consumers.
Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Perceptual Mapping
Perceptual mapping is a diagrammatic technique used by marketers to visually display the perceptions of customers or potential customers to compare attributes of different products.
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