Larrian Has Just Started Her New Job as a College

question 214

Multiple Choice

Larrian has just started her new job as a college professor. She has bought a new professional wardrobe of tailored suits to wear. When she starts her job, she notices that almost all professors are dressed more casually and are wearing "comfortable" shoes. The first few days she is teaching, she gets compliments on her wardrobe, but after a few weeks, she gets asked "if her feet hurt" or "doesn't she get hot in the jacket." Larrian soon finds that she is taking the jacket off and has now started wearing lower heeled shoes. Larrian most likely made this change due to

• A)cognitive dissonance.
• B)conformity.
• C)obedience.
• D)groupthink.

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Definitions:

Psychographics

Involves the study of consumer behaviors, lifestyles, interests, and attitudes to understand and segment markets more effectively.

Demographics

Statistical data relating to the population and particular groups within it, often used to identify consumer markets.

Behavior

The actions, reactions, or functioning of an organism, often in response to external stimuli, encompassing both observable activities and internal processes.

Geodemographics

The study of people based on where they live, integrating geography with demographic analysis for marketing and planning purposes.