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Janice is about to order her coffee after waiting in line for 15 minutes when a stranger walks up and asks if she can order ahead of Janice since she has an appointment in five minutes. Janice lets the stranger place her order first. Janice has just exhibited
Coupons
Vouchers or codes that offer a discount or deal, used as a promotional strategy to encourage consumers to try a product or service.
Premiums
Goods offered for free or at a low cost as an incentive to purchase a product or service.
Unaided Recall
A measure of memory in which participants reproduce information without explicit retrieval cues being presented.
Portfolio Testing
The process of evaluating the effectiveness or potential of a collection of investments, products, projects, or services.
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