Which Theory Holds That a Relationship Must Be Profitable for Both

question 36

Multiple Choice

Which theory holds that a relationship must be profitable for both parties if the relationship is to endure?

• A)complementary needs theory
• B)social exchange theory
• C)gain-loss theory
• D)social comparison theory

Recognize the growing trend of subscription commerce and its benefits.

Understand the significance of the consumer journey map in multichannel marketing.

Acknowledge the role of social media in marketing and consumer engagement.

Grasp the concept of cross-channel consumer behavior.

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Definitions:

John Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the importance of observable behaviors over internal phenomena like thoughts and feelings.

Wilhelm Wundt

Known as the father of experimental psychology, he established the first psychology laboratory at the University of Leipzig in 1879.

Observable Behavior

Actions of an individual that can be seen or measured directly, as opposed to thoughts or feelings which are internal.

Inner Sensations

Personal feelings and perceptions that occur within oneself, often not observable by others.