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Engaging in brief, superficial social contacts, ignoring nonessential events, and adopting a cold, callous, unfriendly expression may help city dwellers to
Diffusion of Innovation
The process by which a new idea, product, or practice spreads within a society or from one society to another.
Consumers
People or entities buying products and services for their own personal consumption or use.
Marketers
Experts engaged in the tasks related to the marketing, selling, and distribution of a product or service.
Diffusion of Innovation Curve
A model that illustrates the process by which a new product or concept is adopted by the market, from early adopters to the late majority and laggards.
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