Examlex
Advertising and promotion are both used to create awareness of the company's products, services, and pricing to influence customers to buy.
Hedger
An investor or trader who enters into contracts to protect against future price fluctuations of an asset.
Call Option
A Call Option is a financial contract that gives the holder the right, but not the obligation, to buy a specific amount of an asset at a predetermined price within a specified period.
Put Option
A financial deal that provides the holder the privilege, yet not the compulsion, to offload a specified quantity of a basic asset at a fixed rate within an established timeframe.
Underlying Asset
The financial instrument (such as stocks, bonds, commodities) upon which derivatives and other financial instruments are based.
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