A Living Guide to How the Company Plans to Build

question 21

Multiple Choice

A living guide to how the company plans to build customer relationships over its life in order to fulfill the mission statement in the business plan is a ____. ​

• A)guerrilla plan
• B)marketing schedule
• C)public relations forum
• D)marketing plan
• E)public relations plan

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Definitions:

Realistic Conflict Theory

A social psychological model that explains intergroup conflicts, prejudice, and discrimination as resulting from actual competition between groups for desired resources.

Scarce Resources

Resources that are limited in availability and cannot satisfy all the demands placed on them by humans.

Prejudices

Preconceived opinions or attitudes held about individuals or groups without full knowledge or experience, often leading to unfair treatment.

Out-Group

A social group made up of individuals specifically identified by the in-group as not belonging.