A Living Guide to How the Company Plans to Build

question 21

Multiple Choice

A living guide to how the company plans to build customer relationships over its life in order to fulfill the mission statement in the business plan is a ____. ​

• A)guerrilla plan
• B)marketing schedule
• C)public relations forum
• D)marketing plan
• E)public relations plan

---

Definitions:

Semantic Encoding

The process of encoding sensory input that has particular meaning or can be applied to a context.

Monogamous Relationships

Romantic or sexual relationships that are exclusively between two individuals at a time.

Sex Lives

The aspects of an individual's or couple's sexual activities, preferences, and relationships.

Farsightedness

A common vision condition, also known as hyperopia, where distant objects may be seen more clearly than objects that are near.