The Most Important Data That Entrepreneurs Can Collect on Potential

question 21

True/False

The most important data that entrepreneurs can collect on potential customers are primary data derived from observation, online or in-person surveys, phone surveys, interviews, and informal focus groups. ​

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Definitions:

Survey Method

A research technique that involves collecting data from a sample of individuals through their responses to questions.

Questionnaires

A research instrument consisting of a series of questions for the purpose of gathering information from respondents, often used in surveys and studies.

Interviews

A method of collecting information through direct conversation, typically used for research or employment selection purposes.

Experimental Research Method

A research methodology that tests hypotheses and establishes cause-effect relationships by manipulating independent variables and observing their effects on dependent variables.