The Second Step in the Market Research Process Is ____

question 22

Multiple Choice

The second step in the market research process is ____. ​

• A)assessing information needs
• B)measuring the target market with primary research
• C)determining what methods of analysis will be used
• D)researching secondary data
• E)forecasting demand for the product or service

Discuss the reasoning and implications behind issuing very long-term bonds.

Articulate various components of a nominal interest rate.

Describe the influence of interest rate risk on bond portfolio management.

Understand the significance of different credit ratings in assessing the financial health of an entity.

---

Definitions:

Employee Compensation

All forms of financial returns and tangible benefits that employees receive as part of their employment, including salary, bonuses, and benefits.

Patient Protection and Affordable Care Act

Health care reform law passed in 2010 that includes incentives and penalties for employers providing health insurance as a benefit.

Social Security Act

A law enacted to provide for the general welfare by establishing a system of federal old-age benefits, and by enabling states to make more adequate provision for aged persons, blind persons, dependent and crippled children, maternal and child welfare, public health, and the administration of their unemployment compensation laws.

Employee Retirement Income Security Act

A federal law that sets minimum standards for most voluntarily established retirement and health plans in private industry to provide protection for individuals in these plans.