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Most businesses today produce both products and services that provide ____, which gives the company a competitive advantage.
Isolated Investigations
Research studies conducted independently or in segregation, without connection to broader studies or works.
Mixed Methods Designs
Mixed methods designs combine both qualitative and quantitative research approaches in a single study to provide a more comprehensive understanding of the research question.
Experimental Designs
Research methods that involve the manipulation of one or more variables to determine their effect on other variables, ideally with random assignment to treatment conditions.
Preexperimental Designs
Research designs that lack the rigor of true experimental setups, notably in the absence of a control group or random assignment.
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