Examlex
Price skimming is finding out what customers are willing to pay for the product and pricing it accordingly.
Social Comparison Theory
This theory posits that individuals determine their own social and personal worth based on how they stack up against others.
Self-esteem
The subjective evaluation of one's own worth or value.
Self-perception
A theory that people develop attitudes and opinions by observing their own behavior and concluding what attitudes must have caused them.
Upward Social Comparison
The process of comparing oneself with others who are perceived to be better off or superior in some way.
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