Which of the Following Is a Goal of Market Research

question 38

Multiple Choice

Which of the following is a goal of market research for a new company?

• A) Identify and profile the first customer.
• B) Estimate potential demand from the first customer.
• C) Identify subsequent customer segments that can be tapped later on to grow the company.
• D) None of these are correct.
• E) A ll of these are correct.

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Definitions:

Psychoanalysis

A therapeutic approach founded by Sigmund Freud, focusing on unconscious processes as they are manifested in a person's present behavior.

Behavior Therapy

Therapy that applies learning principles to the elimination of unwanted behaviors.

Humanistic Therapy

Humanistic Therapy is a therapeutic approach that emphasizes individual potential and stresses the importance of growth and self-actualization.

Cognitive Therapy

Therapy that teaches people new, more adaptive ways of thinking; based on the assumption that thoughts intervene between events and our emotional reactions.