Which of the Following Is NOT One of the Steps

question 45

Multiple Choice

Which of the following is NOT one of the steps in the process for gathering market data?

• A) Assess your information needs.
• B) Research secondary sources first.
• C) Forecast demand for the product or service.
• D) Measure the target market with primary research.
• E) Determine the market's strengths, weaknesses, opportunities, and threats.

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Definitions:

Attitude

A psychological construct consisting of feelings, beliefs, and behavior tendencies directed towards people, objects, or ideas.

Fundamental Attribution Error

The tendency to overestimate the influence of personal traits and underestimate the role of situations when explaining other people's behavior.

Cognitive Dissonance

The mental discomfort experienced when holding two or more conflicting cognitions (ideas, beliefs, values, emotional reactions).

Peripheral Route Persuasion

A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.