Which of the Following Is a Goal of Market Research

question 38

Multiple Choice

Which of the following is a goal of market research for a new company?

• A) Identify and profile the first customer.
• B) Estimate potential demand from the first customer.
• C) Identify subsequent customer segments that can be tapped later on to grow the company.
• D) None of these are correct.
• E) A ll of these are correct.

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Definitions:

Northwest-Corner Method

A technique used in solving transportation problems in operations research, starting with the top-left (northwest) corner of a matrix to minimize costs.

Source A

An initial or primary provider of information, materials, or resources, often referenced in research or procurement.

Capacity

is the maximum output that a system can produce over a given period under normal conditions.

Demand

The desire and willingness of consumers to purchase goods or services at a given price.