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One of the weakest portions of any feasibility analysis or business plan is the
Deadweight Loss
The loss of total social surplus that occurs when the market outcome is not efficiently allocated, typically due to market failures or interventions.
Producer Surplus
Producer surplus is the difference between the amount producers are willing to accept for a good or service and the amount they actually receive, measured by the area above the supply curve and below the market price.
Market Demand
The total quantity of a good or service that all consumers in a market are willing and able to purchase at various prices.
Market Supply
The total quantity of a good or service available for purchase at any given price level in a given market.
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