Personal and Interpersonal Determinants Affect Which Step(s)in the Consumer Behaviour

question 43

Multiple Choice

Personal and interpersonal determinants affect which step(s) in the consumer behaviour process?

• A) Recognition of problem or opportunity
• B) Purchase decision
• C) Purchase act
• D) Each step in the consumer behaviour process

Understand the impact of globalization on organizational structure and strategy.

Appreciate the role of high-performance work systems in enhancing organizational productivity.

Analyze the relationship between organizational strategies/goals and organizational structure/design.

Understand various methods of performance appraisal and common errors in performance measurement.

---

Definitions:

Cognitive Dissonance

The mental discomfort or psychological stress experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Consideration Set

A group of brands or products that a consumer evaluates as choices for a potential purchase.

Rackspace U.S. Inc.

An American managed cloud computing company that offers a broad set of cloud services across multiple platforms.

Consideration Set

A group of brands or products a consumer evaluates as potential options to satisfy a need or purchase decision.