Which of the Following Is NOT Consistent with Relationship Marketing

question 48

Multiple Choice

Which of the following is NOT consistent with relationship marketing?

• A) Focusing on attaining new customers,even at the expense of losing long-term ones
• B) Developing partnerships with suppliers
• C) Developing partnerships with customers
• D) Supporting other businesses where that support is beneficial to the company's goals

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Definitions:

Unobservable Components

Elements or factors within a system or process that cannot be directly seen or measured but influence outcomes.

Culture

The collective social behavior, norms, knowledge, beliefs, arts, laws, customs, capabilities, and habits of the people in these societies.

Expectations

The beliefs or forecasts people have about the future or about the outcomes of specific actions.

Observable Culture

The components of culture that can be seen in an organization.