Complete the Following Using the Terms Listed Below

question 11

Multiple Choice

Complete the following using the terms listed below.
-The use of a computer to search through massive amounts of customer data to detect patterns and relationships is known as ______.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

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Definitions:

Conflict Theorist

A sociologist who views social life as a competition, and society as marked by inequality that generates conflict and social change.

Upper-Middle-Class

A social group characterized by high educational attainment, professional careers, and relatively high income, typically above the median for the society in which they live.

Lower-Class

A socioeconomic stratum characterized by low incomes, limited access to resources, and fewer opportunities for upward mobility.

Gay Identity

The personal and social identification of oneself as being gay, including the acceptance and expression of one's sexual orientation towards the same sex.