Complete the Following Using the Terms Listed Below

question 11

Multiple Choice

Complete the following using the terms listed below.
-The use of a computer to search through massive amounts of customer data to detect patterns and relationships is known as ______.

• A)secondary data
• B)affinity program
• C)market segmentation
• D)demographic
• E)target market
• F)end-use segmentation
• G)marketing mix
• H)data mining
• I)consumer behaviour
• J)ownership utility
• K)exchange process
• L)B2B
• M)person marketing
• N)mass customization
• O)frequency marketing
• P)co-marketing
• Q)co-branding

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Definitions:

Ethanol Program

A government or industry initiative designed to promote the use of ethanol, typically derived from corn or sugarcane, as a renewable energy source.

Conservation Reserve Program

A land conservation program administered by the Farm Service Agency (FSA) aimed at improving environmental health by reserving land for various conservation purposes.

Ethanol Program

A government initiative aimed at promoting the use of ethanol, a renewable fuel derived from plant materials, to reduce dependence on oil and decrease greenhouse gas emissions.

American Consumers

Individuals or groups in the United States who purchase goods and services for personal use.